Five stages of advertising campaign planning

1 stage

The effective way of advertising planning activities from experience to standardization and scientific development. 1 advertising planning team. The planning team shall be composed of the customer supervisor, the designer, the manuscript, the design, the camera, the market survey and the media public relations. The establishment of the planning team is to use collective wisdom to complete the work of advertising planning.

Schedule time. 2 define the tasks.

2 market research phase

Advertising research is precondition and foundation of advertising planning.

It is necessary to have a detailed understanding of the specific elements of the brand elements, 1 survey, collect market information and related information. Including the brand and product survey, brand image survey, consumer survey, competitor status survey. Brand and product survey. Also a detailed understanding of the product appearance, structure, function, principle, information, technology, quality, price, production technology, use and maintenance, maintenance, maintenance measures, etc..

To be able to describe the status quo, 2 analysis, research data. The investigation, collection of all the data and data are summarized, summarized, analyzed, studied. Reveal the trend, to provide a reference for the next step to develop strategies.

3 stage
Strategic planning is the core and main body of the whole advertisement.

Make a decisive, strategic choice. 1 the effect of pre analysis.

Combined with the relevant personnel to analyze the advertising objectives, 2 strategic planning. Center for creative people. According to the target market positioning strategy and strategy to determine the advertising appeal strategies, and develop creative and performance strategy, according to the characteristics of products, marketing and advertising media mix strategy, put forward reasonable marketing combination strategy.

3 the planning of this phase also involves the selection of advertising opportunities, the development of advertising plans, and the writing of advertising budgets and planning reports.

4 stage
To determine the time and space of advertising operations, 1 strategic planning in the form of a specific system to be standardized. But also to the media and the use of the definition of choice, including how to use a more reasonable combination of media, the frequency of the ad, how much budget to support such frequency, etc..

Planning book. Planning book is a concentrated expression of the effect of the plan, the preparation of 2 advertising planning text. It is also the planning staff to explain to the customer and strive for the text of the advertising business, and therefore must be carefully revised and approved to complete.

And to explain the planning, 3 and further communication with customers. Finally, the advertising plan to achieve consensus.

5 implementation and summary > Implement and monitor the 1 plan as required by the plan. Advertising planning division. The creation of advertising, design, media release, and the entire process of monitoring and regulation.